Shifts in Sports & Entertainment

The Role & Content

Forecast and write strategies to help brands navigate the sporting and entertainment events and culture. I cover a wide range of sporting events, including major tournaments from the FIFA World Cup 2026 and Summer Olympics 2028, as well as the WNBA, Tennis Grand Slams, and world major marathons. Within the entertainment space, I examine emerging franchises and IP trends across gaming, television, film, music, and merchandise. I’ve been forecasting significant cultural entertainment moments, from the rise of hyperpop and rave scenes, BRAT Summer, and the emergence of cosy gaming.