Shifts in Sports & Entertainment
Consumer and cultural forecast focused on major shifts within the sports and entertainment industry across WGSN Insight. Identifies key lifestyle, marketing and retail trends that impact related industries, from fashion to food and drink.
The Role & Content
Forecast and write strategies to help brands navigate the sporting and entertainment events and culture. I cover a wide range of sporting events, including major tournaments from the FIFA World Cup 2026 and Summer Olympics 2028, as well as the WNBA, Tennis Grand Slams, and world major marathons. Within the entertainment space, I examine emerging franchises and IP trends across gaming, television, film, music, and merchandise. I’ve been forecasting significant cultural entertainment moments, from the rise of hyperpop and rave scenes, BRAT Summer, and the emergence of cosy gaming.
