The Age of Chronic Chaos

The Role & Content

In 2023, I forecasted that “chaos” is a mindset and approach driven by Gen Z, who are shaped by a relentless new cycle, attention recession, and their chronically online lifestyles. I mapped out how absurdism evolved into chaos and the rise in bad taste. Gen Z leaned on chaos as a means of coping with tough times.

Mapped out three design and marketing strategies:

Chaos as Creativity

Chaos as Comfort

Chaos as Resistance