I’m a cultural foresight, writer, strategist and editor with nearly a decade of experience helping brands anticipate trends and shape culture through content, creativity and commerce. Skilled in translating research and data into actionable insights, I lead teams to create tailored content that enable Fortune 500 players to stay relevant and grow. I’ve had +5 years in decoding Gen Z and Alpha consumer insights into far future trends that span various industries from sports and entertainment to fashion, beauty and lifestyle.

WGSN Insight — Senior Events + Culture Editor and Strategist

Content manager, editor, and strategist for WGSN’s Events + Culture platform. The platform provides major brands with key insights on how to engage with calendar events and cultural moments spanning Lunar New Year and Valentine’s Day to the FIFA World Cup, NBA Championships, and major licensing and IP launches. I lead and manage an internal team and a freelance network of writers. I work closely with the team to develop content ideas across marketing, retail, and consumer trends.

COOKED (@cooked.wav) — Co-founder, marketing and content manager

COOKED is a community platform that fusing culinary culture and electronic music through B2B DJ sets. As the creative director and marketing lead in the COOKED team, I manage and develop our social media strategy and content plan, creation and events.

Press

• Business of Fashion - How to Sell Sex to Gen Z

• Vogue Business - Aritzia became a Gen Z darling on TikTok. What next?

• The Nod Mag - Is the hype around hype over?

Podcasts

• WGSN Create Tomorrow Fandoms & Franchises - The Future of Cultural Connections

• WGSN Create Tomorrow From Dua Lipa to Diwali - Welcome to WGSN Events & Culture

• WGSN Create Tomorrow Decoding Slanguage

• WGSN Lives of Tomorrow Feels like We’re Only Going Backwards - Forwarding Gen Z & Alpha